Writing a book of your own can pay dividends for a lifetime. But at the beginning, you've got nothing - nothing but a blank pad of paper or computer screen staring back at you. Just remember that every book writer started the exact same way.
Once you've made the decision to write, you're filled with hopes and dreams. Your enthusiasm is at an all-time high as you envision many days of endless sales and cash for you. And that's the best time to map out your book in detail so when you go to write it, it's as easy as pie.
If you've never written anything since your last assignment in school you may be questioning your own ability to pull it off. But that's only because you have yet to do it. Writing a book can be an arduous task or a simple, step-by-step procedure, like completing a jig-saw puzzle.
You'll need to work at it consistently and organize your material in a logical or sequential manner. The first book is the most challenging, but you develop valuable skills in the process. Once you get a taste of the success that can be yours, in all likelihood you'll want to do it again and again and each successive effort gets a little bit easier.
Load your book with helpful, valuable information - targeted to a specific audience. Give them the benefits they desire, the solutions they seek. Constantly seek ways to add more value to your product. The more you create value, the more your buyers will love your book and recommend it to their closest friends and associates.
Delight your book buyer and your returns will be next to zero. You'll be creating happy customers and once you get them into your funnel, you can continually create additional, on-target products to sell them over time. It's much easier to sell to an existing customer who is already thrilled by your earlier product than it is to sell to someone who has never heard of you.
Long term success requires a business-building strategy rather than a one-shot sale. Think of your book as the launching pad to your info product empire and give it all you've got. That's how you put solid legs under your business and there's no telling how high you can climb.
No comments:
Post a Comment